Where does your store lose buyers?

Finding a place to start

We narrow the problem down by device, landing page and product. I go through the purchase myself, read existing customer questions and check your tracking. If the numbers don't match what happens on the page, we fix measurement first.

You get a list of findings, evidence and next steps. Each item explains whether it's a bug to fix, a question to investigate or an idea for an A/B test. We can include the theme work in the same project.

An example from a real store

Before the BlueFarm relaunch, customers could already choose between subscribing and buying once. What changed was how easily they could compare prices and delivery intervals. I look at decisions like that before recommending a rebuild.

Can we start with one page?

Yes. Send me its URL and tell me what customers should be able to decide there. For an initial review, that journey and the data you already have are often enough. The work that follows depends on the findings and the theme. Try the Shopify CRO checklist for your own first pass.

At SWISSpur, the add-to-cart rate rose by 44.99% relative to control. See exactly what we changed above the purchase button.