What we tested
The variant repeated the selected size and firmness immediately above Add to Cart. The purchase button stayed in place. The control group saw the existing purchase panel.
What changed at Add to Cart
In control, 10.23% added the mattress to their cart, compared with 14.83% in the variant. That's a difference of 4.60 percentage points. That’s a 44.99% relative lift in add-to-cart rate. The team selected the summary for rollout.
The store during our work together
We began working together in November 2025. From November 2025 to October 2026, Shopify total sales were 9.1% higher and orders 10.3% higher than in the preceding twelve months.