Start with a product

Which photos explain the size or material? What needs to sit next to the price? We design a product page using your actual catalogue, then review type, colour, images and copy together. If you already have a brand identity, we agree which parts stay.

You get a visual direction and the agreed mobile and desktop designs. If I'm building the theme as well, we decide which sections your team should be able to edit. We try the design with a second, different product to see whether it holds up.

How does a design translate into a store?

In the BlueFarm comparison you can open the original screenshots. The new homepage includes actual products and prices, while the purchase panel explains the choice between buying once and subscribing.

What do I need to get started?

Your store URL, a few representative products and any existing brand material are enough for a first conversation. A full rebrand with new photography is a different job from a better purchase panel. We agree on the work before I start drawing.

At Freedom, the team can adjust size recommendations for a particular cut.