Freedom

Freedom: Which size should I choose?

I worked with Freedom from the launch of its Shopify store. One product-page question is hard to answer with a photo alone: which size should I buy in this particular cut?

The size finder in the theme: height and weight lead to the recommendation set for that garment.
The size finder in the theme: height and weight lead to the recommendation set for that garment.

Size advice that reflects the product

The size finder asks for height and weight. Its answer comes from a table maintained by Freedom for that cut. The same shopper can get different recommendations for two garments, and a short note such as “oversize fit” explains the shape.

What the team can change

Several products can share one recommendation. When the team changes that table, all linked products use the new mapping. For items without a suitable table, the team can use a measuring diagram and text instead. Nobody needs to enter a clothing size to buy sunglasses.

This is one piece of the purchase journey we have worked on since launch. More on Shopify design.

Project questions

How does the size finder choose a size?

The shopper selects height and weight. The finder looks up a size in a table for that particular cut. Freedom sets the recommendations.

Does the team have to update every product individually?

No. Several products can share the same table. When Freedom edits a recommendation, linked products use the update. For other items, the team can provide a measuring diagram and text.

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