From an idea to a landing page
We pick a product and a question buyers actually ask. “Will it fit in my kitchen?” could become a short demonstration. The landing page should answer the same question and let someone buy the item they saw.
You get a creative brief, the agreed ad variants and a plan for reading the results. We record which message, format or destination changes between versions. Otherwise we only know that two different ads performed differently.
Which numbers matter?
Clicks help explain what happened. We care about orders and what's left after costs. We compare platform reporting with store orders rather than adding Meta and Google purchase totals together.
Do we need new videos?
Not necessarily. Show me your existing photos, videos, previous ads and product pages first. The amount of new material affects cost and timing. If the missing piece is a useful landing page, we can start with store design.