MAOMAO

MaoMao: Getting subscriptions to the right checkout

At MaoMao, customers can place a regular order or choose MaoMao Plus. It's a simple decision for the shopper. Behind each button, the store needs the right product with the right billing interval.

MaoMao Plus: monthly and annual plans at the point of selection.
MaoMao Plus: monthly and annual plans at the point of selection.

Monthly or annual?

We mapped the two Plus variants to their respective checkouts and kept regular purchases on a separate path. That lets us follow the choice all the way from the offer to the variant that arrives at checkout.

Another piece of work involved express checkout. It was enabled in the theme. On the product page, we checked how it worked alongside the store's other extensions. These are the details we work on with the team.

How MaoMao has grown

We've worked together since the early growth stage. In July–September 2026, Shopify total sales were 5,393.1% higher than in the same months of 2022. Orders grew 3,891.9% over the same comparison.

More about my work on the purchase journey.

“Our profitability has completely turned around. We don't just convert more visitors — they also spend more than twice as much as before.”
Wen HaoCo-founder, MAOMAO

Project questions

Which purchase paths did MaoMao Plus need?

The membership has monthly and annual variants. The selected plan needs to reach checkout with the correct billing interval.

How does that differ from a regular order?

Membership has its own purchase path. Regular products go through checkout separately. We checked both routes from selection to checkout.

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