Bergzeit

Bergzeit RE-USE: When an item comes in just one size

A secondhand rain jacket often comes in just one size. If it's too small, a carousel full of similar jackets isn't much help. The next jacket needs to fit.

Existing product recommendations and a design showing available items in size 38
From the project design: original recommendations on the left, alternatives in the right size on the right. Open the image to enlarge.

Start with size

Customers kept bringing up fit in their feedback. We designed a size guide for the product page. Where reliable manufacturer measurements are available, shoppers can see how to take the right measurement directly beside the size label.

What if that one-off piece doesn't fit?

In the theme preview, recommendations look for available items in the same category and size. A women's XL rain jacket brought up six other women's rain jackets in XL. When none are available, shoppers can sign up for an alert.

Four years with RE-USE

We've worked with RE-USE since its early days. In Q3 2026, Shopify total sales were 683.2% higher than in Q3 2022. Orders grew 791.9% over the same comparison.

How I improve product pages and purchase journeys.

“What began as a small experiment is now a load-bearing revenue pillar. The technical execution and strategic guidance were the key to this massive growth.”
Jens OellrichRE-USE team lead

Project questions

Why isn’t a similar item enough in a secondhand shop?

Many items are one-offs. Someone looking for an XL rain jacket needs an available jacket in XL. That’s why the preview matches both category and size.

What happens if nothing suitable is available?

The preview offers an availability alert instead of suggesting an item in a different size.

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